Apple Smartphone Market Strategy Is a Key to Its Continuing Success

 In the second fraction of 2020, Apple was the number three smartphone dealer on earth, at 13.5% of the worldwide smart phone market, slightly over the first quarter. Nowadays, Apple is just a follower, not just a chief in that market. The business uses a method of expecting customer's needs and needs and providing high-quality products to meet them. It continues close to customers and provides of use, fun products and services for customers.

Apple's Smartphone Strategy
Bob Jobs'Apple produced the Macintosh pc in 1984 for normal people's use, not experts. Later, Apple ousted Jobs and developed the Newton in 1993, an outstanding PDA before its time. I have two working Newtons, which may have heralded the iPad decades earlier in the day if continued.

On Jobs return to Apple, he cut several irrelevant items, focused Apple, and began the renascence of Apple with the iPod in 2001. And in one of the most important solution introductions actually, Bob Careers introduced the iPhone at Macworld on January 9, 2007.

Then got the iPad this season, and probably the best supplement to health products'market, the Apple Watch in 2014. Meanwhile, Apple continues to introduce laptops, desktop pcs, and is working on a home operating car.

To make sure, earlier in the day Apple was a leader in the smartphone market. Therefore effective was the first times of the iPhone, Blackberry (former Study in Motion) unsuccessful to identify the iPhone's efficiency and later Blackberry gone bankrupt after owning the smartphone business market.

Wherever are we today? Apple is a fan in the smartphone industry, a method it seemingly have embraced. This method is apparently working. While their creating large increases with its solutions, the smartwatch, and other products and services, the iPhone is a attraction of its business for sometime. Therefore, what must it do to remain competitive in the highly competitive smartphone industry?

Separate in Smartphone Market

Stay near to consumers and do not follow Samsung or other leaders. Apple should foresee consumers'needs and wants and provide services and products to satisfy them. Following Samsung or other smartphone leaders suggest Apple will be using their assumptions and industry intelligence, which may or might not be great in the long-term. Technique is about choices: how to proceed and what not to do. Apple must select the markets it will enter and the markets it will exist, generally using the extended view.
Offer remarkable customer service, but set personnel ahead of customers. Train employees, encourage them, avoid bureaucracy, address them effectively and fairly. Adopt Southwest and FedEx' approach: Employees first, customers 2nd, investors third. When we address workers properly, employees provides exemplary company to customers. It's all about clients!
Keep within core competencies and emphasis the company's methods in these regions of competencies. Is the experience to the driverless car industry a distraction? Prior to Bob Jobs'get back in 1997, Apple diversified in several areas and very nearly gone bankrupt. Steve refocused the organizations to few products in their aspects of competency. With so much income at its removal, it will tempt Apple to walk from its competencies. Income must never lead conclusions! Money could be the funding resource for conclusions, nothing more. This can be a crucial factor for companies like Apple, with a cash glut. Apple mustn't diversify since it "can" and distract attention from their competencies. It should diversify since it "should."


The smartphone has turned into a thing and making a niche market is going to be difficult. Pursuing a product differentiation strategy is the sole feasible approach to stay aggressive.Having a quicker iPhone that takes greater images won't be enough. Apple must convert the iPhone to execute features we can not envision nowadays, otherwise, a commoditized iPhone can become a diminished profit, suffering market share product with different smartphones